HELLO,
I'M ALE.

I'm a business development and commercial leader with 10+ years in food and retail, including nine at BRF, one of the world's largest protein companies. I started in Brazil, managing a team and a portfolio of 5,000+ customers across retail, food service, and wholesale, and was recognized internally for top commercial results.

I then moved to Qatar, where I grew BRF's protein category, managed distributors and export markets, and led go-to-market execution backed by demand planning and KPI-driven decisions. Today I'm based in Doha, helping turn a premium Brazilian aesthetic spa concept into a launched business — setting up operations, negotiating with suppliers and partners, and supporting the owners' decisions on budget and cash flow.

I hold an MBA in Leadership, Innovation and Management from PUC-RS and a postgraduate degree in Business Intelligence and Retail Omnichannel Management from ESPM. I also studied in Porto, Portugal, which is where my interest in working across cultures began.

What connects everything I've done is the same approach: honest alignment, thorough follow-up, and analytical thinking focused on measurable results. That's what I bring to my mentoring and team management work — especially for people and companies navigating the Middle East.